If you do a search on the term “DBCP” on google.com, Dole shows up in the “sponsored links” sidebar. They are paying Google to be on top of the search results when users are trying to find information about DBCP. When you click on the sponsored link, you end up here.
The page serves as Dole’s resource for information in DBCP related court cases. The latest addition is a video response to the BANANAS!* trailer, where they provide their view of the recent event.
Just before the screening at the LA Film Festival, director Fredrik Gertten held a speech. He also screened Dole’s trailer. He did this to prove that all voices are being heard, and to show the importance of free speech, regardless of side, opinion or message.
Google’s sponsored links are often embedded on other sites, and on Vimeo.com, the host of the BANANAS!* trailer, Dole’s DBCP link is also showing up. There is nothing wrong with that. As Gertten said:
“I believe in democracy and I believe in the free word, and I believe there is a balance in a society between different voices. /…/ There is room for everybody in a talk about things that happens in our society, and I think it should also be room for independent films.”